Women Making Money

GLOBAL – Here we are in the Twenty-First Century and we still have to ask – what do women want? Remember that movie where a chauvinistic advertising executive has a fluke accident that enables him to hear what women think? It might be a shock, but if you’re a man working in technology it’s an experience you should have more often. 

“It’s not just about pink phones…”

It’s never just about pink phones. Anyone who suggests it is will be banished back to the 1970s where they can demand dinner on the table at 6 o’clock and argue that women should never be allowed to drink pints.

All right, Nokia is much too nice to ever suggest such a thing. But seriously, women want more than pink phones – and by ‘more’ we don’t mean phones that are pink and shaped like high heels, either.

Women represent the world’s biggest economic opportunity (Harvard Business Review, September 2009). Countries where girls go to school, and women take part in the work place, surge ahead in development. By 2014 female income will have increased by five trillion dollars in five years. That’s a lot of extra money, but women need to be persuaded to spend it.

Research shows that women like to feel they get value for money and, although they often want the same things as men, women view buying things through a slightly different lens. 

Traditionally some of Nokia’s phones have been more appealing to men than women, but ongoing work has been trying to make that more equal. For the last few years the company has been on a journey that’s led to an internal and external transformation. 

Nokia asked employees what they thought about making products and services that appeal equally to both women and men. Hundreds of ideas were submitted, and three were implemented – but overall the message was clear:

“Women don’t want to know what it is, they ask – what does it do for me?” said Adam Travis, who works on diversity issues with Nokia.

Forget the specs

Women usually prove immune to a technology-focused approach to selling a product. So when you launch into a fact-filled spec sheet, or an explanation of gadgets and gizmos – and her eyes glaze over – stop.

“Oprah gets women,” said Samantha Steele (VP, Indirect Sourcing), “It’s about work, spirit, health, home, gardens and family– the experiences you have in your life and what helps you get them. .”

Even if you never want to bake a cake, prune a rose bush or go on a spiritual journey – you still want to know what your phone can do for you. Adam Travis points out that nobody buys a Kindle only because of its hardware. You want one because it’s lighter than a paperback, you can carry your whole library around with you, and you can read it easily on the train to work.

It’s nice to have a new Nokia Lumia, or an Asha, and understand how they work – but it’s even better to find out that you connect with all of your friends and share photos instantly on social networking, find out where the best café is on Nokia Maps, listen to great music, or teach your kids to read with the Sesame Street app. 

The CNN Washington Bureau’s morning speed read of the top stories making news from around the country and the world. Click on the headlines  for more.

WASHINGTON/POLITICAL:

CNN: House passes payroll tax plan opposed by Obama

Another Washington political showdown took shape Tuesday as the House of Representatives passed a Republican plan that would extend the payroll tax cut and speed the process for government approval of the Keystone XL oil pipeline.

CNN: Keystone pipeline a tough decision for Obama

From the beginning, the Keystone XL oil pipeline project presented President Barack Obama with a choice certain to anger part of his political base.

CNN: Obama and the politics of disappointment

All politicians disappoint their supporters. It is a relentless truth in D.C. They make pledges they can't keep, say things they don't mean, and encounter stiff headwinds in office that were just distant breezes on the campaign trail. The bigger their failed promises, the bigger the disappointment.

CNN: Axelrod: Longer GOP primary helps Obama

President Barack Obama's top re-election campaign advisers predict that an extended Republican primary battle will produce a weakened GOP nominee, and that a longer process could drain the independent Republican super PACs of much of their money.

NATIONAL:

CNN: Sandusky prepared to fight child rape charges, attorney says

Former Penn State assistant football coach Jerry Sandusky, who is accused of sexually abusing boys, remains "totally prepared and committed to proving his innocence" after waiving his right to a preliminary hearing Tuesday, his attorney said.

CNN: Police arrest 3 in Florida A&M University student's beating

Three members of Florida A&M University's marching band have been charged with hazing a fellow member of the famous Marching 100 who took her complaints to police.

CNN: More women in combat means more mothers with PTSD

It wasn't until five months after Army Staff Sgt. June Moss returned from the Iraq war in 2003 that her real battle began. The horrors of the war - witnessing decapitated and burned bodies amid mass destruction - led to post-traumatic stress disorder.

CNN: Google joins fight against slavery with $11.5 million grant

Google Inc. announced Wednesday that it's providing $11.5 million in grants to 10 organizations working to end modern-day slavery and human trafficking. Gary Haugen, president and CEO of International Justice Mission, one of the grant recipients, called the move a "game-changing investment."

INTERNATIONAL:

CNN: 5 dead, scores injured in Belgium grenade, gun attack

A grenade and gun attack in this eastern Belgian city left five people dead, including the attacker, and 119 wounded Tuesday, authorities said.

CNN: As troops leave, Iraq wants surge of American business

As the United States completes its withdrawal of all military forces from Iraq by the end of the month, Iraq's prime minister made a pitch to leaders of American commerce and industry Tuesday: Iraq is open for business.

CNN: Ahmadinejad: Iran has 'been able to control' U.S. drone

Iranian President Mahmoud Ahmadinejad said Tuesday that his country has "been able to control" the U.S. drone that Iran claims it recently brought down, Venezuelan state TV reported.

CNN: Alleged Libyan rape victim struggling to start anew in America

Hers is a struggle shared by all freshly arrived refugees in the United States. Learning English. Getting a job. Adapting to American culture.

BUSINESS:

CNN Money: Stocks pull back after Fed

U.S. stocks ended in the red Tuesday, giving up an earlier rally, after the Federal Reserve kept rates unchanged and issued a tepid outlook.

CNN Money: Keystone pipeline: How many jobs it would really create

The Keystone pipeline project is back in play as part of the payroll-tax cut debate, and Congressional Republicans say it would create jobs.

CNN Money: Existing home sales to be revised lower

If you thought the U.S. housing market couldn't get much worse, think again.

In Case You Missed It…

Republican presidential candidate Jon Huntsman tells CNN's Erin Burnett China is "no ally" of the United States.

http://cssa.mit.edu/forum/index.php?showuser=45958
http://www.ncv.unsw.edu.au/index.php/member/18835/
http://www.knopm.uw.edu.pl/forum/index.php?action=profile;u=37409
http://www.u.arizona.edu/~phlee/xenonapp/forums5/xenon/profile.php?action=get&id=7208
http://music.unt.edu/pianoresearch/discussion/profile.php?action=get&id=16272
http://sweb.uky.edu/StudentOrgs/Badminton/bbs/profile.php?action=get&id=8681
http://avidbbs.cuc.edu.cn/profile.php?id=1721
http://www.uta.edu/studentorgs/cgsa/forum/profile.php?id=33272
http://ftp.itcs.tsinghua.edu.cn/papakons/teaching/advalgorithmsS11/forum/member.php?action=profile&uid=68662
http://getreal.ous.edu/forum/member.php?action=profile&uid=36957
http://forum.loni.ucla.edu/member.php?u=10198
http://forum.portal.edu.ro/index.php?showuser=386978
http://www.jiexiu.gov.cn/user/profile/20442.page
http://forums.saa.edu/profile.php?id=263561
http://yakko.cs.wmich.edu/~digiband/index.php?section=showuser&subsection=lancemara
http://www.sas.edu.pk/vb/member.php?u=32029
http://www.sti.edu.vn/members/lancemara.html
http://forum.thcsnguyenbinhkhiem.edu.vn/member.php?u=5454
http://rkjsw.sh.gov.cn/user/profile/87172.page
http://portal.aerocivil.gov.co/foro/user/profile/25230.page
http://www.fjit.gov.cn/bbs/user/profile/173385.page
http://school41.edu.ru/smf/index.php?action=profile;u=9962
http://www.scribd.com/doc/75882708/Appliance-Repair-Services
http://www.docstoc.com/docs/108712775/Appliance_Repair_Services
http://www.slideshare.net/henryjohn34/appliance-repair-services
http://member.thinkfree.com/myoffice/show.se?f=d90342b9c507ddcc38f0d41fde4ffb82
http://www.divshare.com/download/16396780-375
http://www.4shared.com/document/0X9KkdQJ/Appliance_Repair_Services.html
https://share.zoho.com/preview/writer/685465000000083014/appliance_repair_services
http://www.box.com/s/e5ms3a5duhvte9n4zqig
http://issuu.com/henryjohn34/docs/appliance_repair_services
http://www.calameo.com/books/0004699018b34a74b13b0
http://www.keepandshare.com/doc/3361132/appliance-repair-services-doc-december-16-2011-10-50-pm-54k
http://www.wepapers.com/Papers/170344/Appliance_Repair_Services
http://www.gigasize.com/get/s485m5vogkd
http://www.doxtop.com/browse/96533712/appliance-repair-services.aspx
http://www.mediafire.com/?ciyw4482dy3atym
http://www.ziddu.com/download/17839907/Appliance_Repair_Services.doc.html
http://dl.dropbox.com/u/36250372/Appliance_Repair_Services.doc
http://speedy.sh/ChBFG/Appliance-Repair-Services.doc
http://mesendfiles.info/files/gnNd1324054830.html
http://www.largedocument.com/4/5d2c0f69/Appliance_Repair_Services.doc
http://uploadingit.com/file/ylcrcv2z7ucstwx7/Appliance_Repair_Services.doc
https://docs.google.com/document/d/1Kb1Go8YnHCzaOfSEaWqAeMYnX8h96pKUORofpujcsvQ/edit
http://www.myplick.com/view/6jNtKqnkbS8/Appliance-Repair-Services
http://www.viewdocsonline.com/document/sgzpdj
http://www.crocko.com/6B8A3E8E69FE448B90DB88104BD7FF9F/Appliance_Repair_Services.doc