Surface Encounters
LeBron James of Miami Heat delayed by Cleveland Cavaliers garage parking security
LeBron James was delayed in getting into the arena for the Miami Heat's shootaround Tuesday morning when he arrived with a driver and with a second car at the entrance for the Cavs' underground garage parking lot.
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Atari readies new Warlords remake <b>News</b> - Page 1 | Eurogamer.net
Read our news of Atari readies new Warlords remake.
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LOTS OF BAD <b>NEWS</b> AND STOCKS STILL SURGE: Here's What You Need To Know
The news only seems to be getting worse at Fukushima. There doesn't appear to have been progress at the nuke plant in ages. TEPCO stock got crushed again, and there are even rumors of the CEO fleeing. That dragged Japanese stocks down ...
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Titles from major book publisher Random House will now appear in Apple’s iBooks store. The news was one of many talking points covered earlier today at Apple’s media event. Random House had previously been the only major publisher not represented in Apple’s popular iOS book store, as it was not willing to grant Apple the 30% cut taken on titles sold through iBooks. The addition of Random House is a major coup for Apple as it looks to compete with the likes of Amazon’s Kindle bookstore and other popular offerings. Hit the break for Apple’s full press release.
Random House, Inc. Makes Entire US Catalog of 17,000 ebooks Available on Apple’s iBookstore
iBookstore Now Features More than 2,500 Publishers, Including All Six Major Trade Publishers
SAN FRANCISCO—March 2, 2011—Apple® today announced that Random House, Inc., the largest trade book publisher in the US, has made its full catalog of 17,000 ebooks available on Apple’s iBookstore℠, including bestsellers by Stieg Larsson, John Grisham, Dan Brown, Danielle Steel, Laura Hillenbrand, Cormac McCarthy, Lee Child and many more of the world’s preeminent authors. Starting today, customers can pre-order upcoming releases from Random House including Lisa Gardner’s “Love You More,” Suze Orman’s “The Money Class” and Jean Auel’s “The Land of Painted Caves.” With the addition of Random House, the iBookstore now offers ebooks from all six major trade publishers and thousands of independent publishers.
“We are delighted that Apple’s iBookstore now will be carrying Random House’s US ebooks for the first time,” said Markus Dohle, Random House’s Chairman and CEO. “And we look forward to bringing our 17,000 ebooks to Apple customers.”
“We’re thrilled to offer Random House on the iBookstore,” said Eddy Cue, Apple’s vice president of Internet Services. “iBookstore customers have already downloaded more than 100 million books in less than one year, and we think they’ll love being able to choose from Random House’s incredible selection of titles to enjoy on their iPad, iPhone and iPod touch.”
iBookstore customers can choose from a wide selection of illustrated and video-enhanced books that look incredible on iPad™, including Jay-Z’s memoir “Decoded” and Bing West’s “The Wrong War”; bestselling children’s series such as Magic Tree House and Junie B. Jones; and cookbooks by Martha Stewart, Rachael Ray, and the Barefoot Contessa, Ina Garten. Random House, Inc. comprises more than 80 adult and children’s US publishing imprints including Alfred A. Knopf, Doubleday, Crown, Pantheon Books, Vintage, Ballantine and Bantam.
The iBookstore, included in Apple’s free iBooks® app, is the best way to browse, buy and read books on your iPad, iPhone® and iPod touch®. iBookstore offers ebooks from more than 2,500 publishers in more than 20 categories, including Mysteries & Thrillers, Biographies & Memoirs, Cookbooks, Children’s & Teen, Humor, Romance, Business and Travel.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.
With few surprises, techies were underwhelmed with Apple’s iPad 2 announcement, but I’m confident that consumers will be thrilled with the product. Apple already had a massive lead in the consumer tablet market it created, and these “underwhelming” upgrades should keep the company comfortably ahead. Apple has given competitors an opening by sticking to 3G, and it did not further pressure them with a lower entry price point or higher-resolution display. However, Apple has three critical advantages.
1. Brand: When consumers are thinking about tablets, they say they are buying an “iPad,” not a “tablet.” The iPad was already the category and volume leader, and the iPad 2 builds on that. In this respect, Apple actually benefits from the crowd of new tablets hitting the market. If there were only one or two strong competitors, consumers would be able to weigh the pros and cons of each offering, but with dozens and dozens of options hitting the market over the next few months, decision paralysis can set in and many consumers will throw up their hands and make the “safe” choice: the iPad.
2. iTunes: The iPad is still the only tablet on the market with a huge digital marketplace for movies, TV shows, and music. Some competitors are taking steps in this direction (e.g., Samsung’s Hub), but iTunes remains a significant competitive advantage.
3. App Store: If all you want to do is browse the Web and check e-mail, any tablet will probably suffice. However, Apple has an enormous lead in purpose-built apps. The Android ecosystem is strong and app availability should improve significantly over time, but the iPad 2 is considerably more versatile than any of its competitors right now, and it appears unlikely to lose its lead any time in the near future.
So if you are competing with Apple, what should you do? Rather than copying Apple’s products, copy its old advertising tag line and Think Different.
Apple’s brand is focused on creative types (or those who aspire to be), which is why it spends so much effort creating things like GarageBand. Competitors should target IT managers, knowledge workers, outdoorsy people, or some other group and build software and hardware combinations better suited to those use cases. Of course, this will take imagination and the ability to tie hardware, software, and services together to build unique experiences. There are some companies thinking outside the box (HTC and RIM have clearly differentiated products on their roadmaps), but for the vendors who are trying to out-Apple Apple… good luck. Here are some pointers, you’re going to need them:
• Based on Apple’s financials, it is clear that the iPad with WiFi is Apple’s volume product and 3G versions are merely gravy. Why is the competition only targeting the gravy?
• iTunes remains a significant competitive advantage for Apple – I cannot easily explain to novices how to get a movie onto the XOOM. Rivals need an “iTunes” of their own, but having one just achieves parity with Apple, so partnering is an acceptable approach. However, half measures are not enough; digital media stores must include movies (including rentals) and TV shows and music. If multiple partners are used, the tablet vendor still needs to provide a common interface and single account/billing relationship.
• Nintendo has a significant base of game developers targeting the 3DS; if you cannot muster equivalent resources (for gaming, media playback, or some other use), adding 3D to your tablet is just a gimmick.
• Apple’s rivals can compete on 4G, higher-resolution displays, or a lower price. Even speed is a potential differentiator from a technical perspective; NVIDIA has quad-core processors sampling this month, so rivals could build even faster tablets for this holiday season. However, I must still caution vendors that all of these factors are irrelevant if consumers do not want your product.
Surface Encounters
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What is your social media brand? Do you have one? Sure, many small business owners and entrepreneurs are coming around to the enormous importance of social media as a marketing, customer service, and, yes, even sales tool. But if you haven’t thought about how social media can define your brand, you are probably missing a HUGE part of what social media tools can do for your business. Here’s more…
Tools & Techniques
Creating a great brand with these blog tools. Tools that improve the look and functionality of your blog also improve your brand. A well-maintained small business blog is one of the most obvious and least expensive branding tools at the entrepreneur’s disposal even more so than social media channels like Facebook and Twitter because of how a blog can be customized to fit your needs and personality. This list of tools is a great way to start. EpicLaunch
What Nicole “Snooki” Polizzi can teach you about social media. One of the stars of the hit reality show “Jersey Shore”, “Snooki” is a perfect example of personal brand, but social media entrepreneurs could also learn much about building their own online presence from Snooki. Being yourself and using a simple, short tag to indelibly brand your identity are also great techniques in social media. One site is already trying to apply the starlets techniques in the social media space. Brand-Yourself
Tito Philips doesn’t want your comments on his blog! At least, not if they’re the wrong kind. And the wrong kind would be comments left for no other purpose than to get the blogger and his/her readers to visit your blog and perhaps comment on it in return. Why is comment trading bad? Don’t get Tito started! There are many ways to engage in social media marketing. Be sure you understand and respect some of the attitudes you may face. Blogging Bookshelf
News & Trends
The best of the best. Want to get a look at arguably the 20 best Facebook fan pages for business on the planet? By now you should know the value of a Facebook fan page to your branding efforts. What’s also true, however, is that not all Facebook sites are created equal. If you want to take your social media marketing to the next level, have a look at this list of cream of the crop sites. Inc.com
Even churches use social media marketing! In this article on the growing market for tech services among religious organizations, we learn that many churches have also already entered into the social media space. As houses of worship, particularly huge mega-churches, expand and build congregations, it’s easy to see how social media can work as a marketing tool here as well. Is your religious organization using social media for branding? WSJ
Tips & Tricks
20 tips that will make you a Twitter star. Among the tools popular in the new digital space is Twitter. The microblogging platform can be used for business or non-business purposes and it can be the key to your small business’s success. Learn how to use Twitter like a pro and you may be surprised at the benefits your small business gains as a result. Global Copywriting
Valuable lessons in social media. Gary Vaynerchuk, author of The Thank You Economy and a successful social media entrepreneur in his own right, has many insights to share with small business leaders seeking a new way to define their brands in an age of social communications. Read some of the takeaways Vaynerchuk shares with those trying to define their businesses with social media. E-Marketing Associates
Success Stories
Doubt the power of FB to create brand for almost anyone? You won’t after you read the story of Princeton English Professor Jeff Nunokawa and “Jeffbook”, a collection of 3,221 brief literary essays on Facebook, that have created an incredible cult status for Nunokawa in the process. His motivation? Not too different from those of most marketers. Nunokawa simply started sharing where he knew his audience already spent lots of their time. The results speak for themselves. Fast Company
Increase exposure with niche social media. Blogger Mavis Nong talks about the importance of niche social media sites including social bookmarking sites as a key method of creating exposure for your online business. Mavis talks about her experience with our sister site BizSugar.com (thanks for the shout out! ) and explains how smaller more focused social sites can sometimes have a surprising impact even larger than the big guys. Attraction Marketing Online
Opportunities
Sponsors wanted for new SugarTone Sweet Business Blogging Contest. Put the power of social media to work for your brand. We’re looking for sponsors to help with a brand new blogging contest involving two of the fastest growing small business communities on the Web, BizSugar.com and Bloggertone.com. Learn more about the contest by reading the full announcement and get in touch today! BizSugar Blog
The major legislative item on the agenda in the Senate this week will be The Small Business Reauthorization Act (S. 493). Republicans plan to use this bill as a platform to promote critical pieces of legislation through the process of non-germane amendments to the bill. Here are some vital amendments that will be debated and voted on throughout the week:
- Senator Mitch McConnell is offering an amendment (S. AMDT 183) to prohibit the EPA from promulgating any regulations on greenhouse gas emissions. There is perhaps no force that is more destructive to our prosperity, consumer freedom of choice, and job creation than onerous cap and trade schemes. There are many red state Democrats who are up for reelection in 2012 and will be hard pressed to go on record as supporting policies that are an imprecation to the interests of their states. Make sure to call Senators Claire McCaskill, Joe Manchin, Ben Nelson, Bill Nelson, and Jon Tester in particular.
- Senator David Vitter is offering an amendment (S.AMDT. 178) forcing the federal government to sell off unused and underused property. This is a serious issue. The federal government owns over half of the land in some western states and has been using it to stifle energy development. Selling unused federal lands would also serve as a prudent means of generating revenue without raising taxes.
- Senator Rand Paul is using the SBA bill as a platform to offer his signature budget bill (S.AMDT 199) which would slash $200 billion in spending for fiscal 2011. Paul’s plan slashes funding by 50% to the Departments of Energy, Education, and HUD. This amendment represents real limited government and budget austerity and will separate the men among the boys in the ranks of the Republican Conference.
- Senator Kay Bailey Hutchison is forcing a vote (S. AMDT 197) to delay the implementation of ObamaCare until a final resolution is reached in pending lawsuits. Unlike other bills that are designed to merely ameliorate ObamaCare, this amendment would completely halt it during the ensuing legal battles.
- Senator Tom Coburn has filed an amendment (S.AMDT.184) to force federal agencies to compile comprehensive lists of all of their programs
Make sure that all of your Republican senators are on record supporting these amendments, especially Rand Paul’s budget proposal. Also, let’s see which faux moderate Democrats will commit to supporting anyone of these commonsense initiatives. Needless to say, I didn’t waste time calling my senators; Barbara Mikulski and Ben Cardin!
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Japan Nuke Accident Seen From Seattle - Science <b>News</b>
Clues to events at crippled plant found in traces of radiation reaching Pacific Northwest.
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Surface Encounters
Japan Nuke Accident Seen From Seattle - Science <b>News</b>
Clues to events at crippled plant found in traces of radiation reaching Pacific Northwest.
Surface Encounters
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